Strategic Marketing for Law Firms

 

Jessica Jaramillo: Account Manager

As an account manager at Alyn-Weiss & Associates, Inc. since 2005, Jessica Jaramillo has worked with both corporate-defense firms and plaintiff lawyers. She has written practice group and firm marketing plans, notably developing strategy for and then executing a number of highly-successful, tightly-targeted seminars and conferences from which her clients report developing substantive work directly and by referral. Additionally, she has navigated firms through mergers and promoted the addition of high-profile attorneys.

A niche expertise she has created is coordinating national public information campaigns – creating a regular flow of new cases by obtaining almost daily news coverage in print, on radio and TV. Her clients have obtained coverage in nearly every market in the country and on most major cable TV networks. Several have been profiled and covered in major trade journals.

Some of the country’s prominent women rainmaker’s have been profiled by Jessica in a series of articles she has written for The American Bar Association’s Women Rainmaker’s Group and can be seen on Law Practice Today, the monthly marketing e-zine of the American Bar Association.

She was a legal assistant for six years, most recently with the full-service law firm Pearson, Horowitz, Poskus & Burnett, P.C. She graduated from Regis University, cum laude. She earned her bachelor’s degree in communication and focused on public relations and conflict management.

She is an active member of the American Bar Association's Law Practice Management Section and Women Rainmakers Group. Additionally, she is a member of the Legal Marketing Association’s Rocky Mountain Chapter.

jaramillo@themarketinggurus.com

Please call us at 303.298.1676 or email us to schedule a private consultation with Bob.